Loomis and Long met thanks to our super-mega-awesome jobs as consultants for Beautycounter.  What is Beautycounter?  We are an education first, disruptive beauty brand determined to change the industry with our high-performing and safe products.  Yes, the two can and should go hand in hand!  Our mission is to get safe products into the hands of everyone. (Also, a B corp and extremely awesome in general)

Who else thinks we are the bomb?   . . .  Minnie Mortimer, Jenna Lyons, LC, Alessandra Ambrosio, Gwyneth Paltrow, Tami Taylor, and B O N O, to name a few.  They are all fans not only of our Beautycounter products, but are true supporters of our movement and mission.

If you are not that familiar with Beautycounter, please watch this less than 3 minute video.  You owe it to yourself!


Stars.  They’re just like us.

Plenty of time to chat about Bono {BONO!!!} and Gwynnie later, let’s quickly tell how we got involved.

Long: I got looped into Beautycounter in the early days of the company.  One of my good friends from college (go Cross!) had a friend who knew Gregg, our CEO. In the beginning, that’s how we got started.  Friends of friends were joining what was then a start up company, and has now become a movement.  I knew I had to get involved, because, as we like to say “I didn’t know what I didn’t know.”  I was the total green juice drinking, organic eating, yoga/running mom, but I had no idea that what I was putting ON my body was just as important as what I was putting IN my body.  Plus, living on Long Island, there is such a high incidence of cancer, I was already convinced there was a connection between your environment and your health.  Making safer choices for personal care products and cosmetics seemed to make sense.  But, to be honest, when the products showed up and they were luxurious and gorgeous, the fashion/product/brand snob in me was hooked.  And, as they say, the rest is history.  I now have a job that I love. I have totally flexible hours, which I set around my family’s schedule. So, even though I work full time, I’m still there to get the kids off the bus, make their soccer games, etc.  I am making significant social impact (see more about our work in Washington DC soon.)  Having grown up at a Friends school (go Quakers!), the importance of this was drummed into me at a very early age. I’m also making “mom’s taking the family to Jamaica” kind of money, which is pretty sweet.  Last, but not least, I have met a group of pretty amazing women across the country who have joined Beautycounter as well…like our darling Sarah.

A couple of Bossladies & besties educating about #betterbeauty at Milly NYC

{visit Annie’s website to learn more}

Loomis: Well, thank you, sweet Annie!  I dig you, too.  You were just one of the unexpected surprises when I joined Beautycounter.  I joined because I was obsessed with products in general and also a sucker for branding.  So once I laid eyes on BC, I was smitten – it was the best of both worlds. Then I became pretty pissed that some of the other millions of products I had been spending good money on for years were no bueno.  I assumed these fancy-pants potions weren’t dangerous, and was legit shocked to learn that a major law governing our personal care products has not been passed since 1938.  *deep breaths* As I first slathered myself in the chic, phenomenal-feeling BC goodness, I had no idea that a year later I’d be meeting with Congress lobbying for more health protective laws.  Or that I would kinda sorta not really be mentioned in the New York Times biz section on a Sunday morn.

Selling Shampoo, Eye Cream, and a Chemical Crackdown

So there you have it.  I work with purpose (which actually feels nothing like ‘work’), I set an example I can be proud of for my young daughters (except after 7 PM on weekends . . . and sometimes Thursdays), oh, and bonus – my skin has never looked or felt better.  (I turned 40 in June and I don’t want to brag or anything but I don’t look a day over 39.)  I also get to create real change while contributing to – not just draining – the joint bank account. #horsefaceisnotpissed

best. job. ever.

{visit Sarah’s website to learn more}


Oh, and just for fun – another Loomis/Long difference.  Loomis prefers the lip sheers and Long is a gloss gal.

(I mean you can’t  expect us to change the world with bare lips, people!)

Loomis: Petal, all the way.


Jen Meyer happens to agree.


just sayin’.

Long:  Dahliabeautycounter-dahlia-lip-gloss

You can’t tell in this pic but Loomis & Long are both rocking their fave lip color while leading the change in Washington, DC, and feeling pretty damn good about it.


We all deserve better.

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